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Notes & Stories

The Journal

Guides

Why Ethical Brands Cost More

Fair wages, better materials, smaller batches. The real cost behind a higher price tag, and why it’s worth it.

May 5, 2026·5 min read
Guides

Five Certifications That Actually Mean Something

GOTS, OEKO-TEX, B Corp, Fair Trade, and Climate Neutral. What they actually verify, and how to spot them in the wild.

April 28, 2026·6 min read
Guides

What ‘Sustainable’ Actually Means

It’s not one thing. It’s a spectrum, a practice, and sometimes a marketing word. Here’s how to read it honestly.

April 22, 2026·5 min read
Guides

Slow Fashion vs Fast Fashion: The Real Difference

More than just speed of production. The case for buying fewer, better things.

April 18, 2026·5 min read
Conscious Living

The Resale Era

Secondhand has gone mainstream. Why resale is reshaping how we shop and what to look for.

April 14, 2026·4 min read
Guides

How to Read a Sustainability Report

Brands publish them every year. Here’s what to actually look for, and how to spot what’s missing.

April 10, 2026·6 min read
Brand Stories

Patagonia’s Quiet Revolution

How one outdoor brand rewrote the rules of what a company can stand for.

April 1, 2026·6 min read
Brand Stories

UGG’s Push Into Sustainable Materials

The brand behind the iconic boot is rethinking what goes into every pair.

March 28, 2026·4 min read
Brand Stories

Reformation’s 2026 Sustainability Report

What the numbers actually say, and what Reformation is doing next.

March 24, 2026·5 min read
Brand Stories

Stella McCartney and the Future of Leather

How Mylo mushroom leather is replacing animal hides on the runway.

March 20, 2026·5 min read
Brand Stories

Inside Veja’s Transparent Supply Chain

How the French sneaker brand traces every material from source to shelf.

March 16, 2026·4 min read
Brand Stories

Eileen Fisher’s Circular Design Lab

Inside the program turning old garments into entirely new collections.

March 12, 2026·5 min read
Brand Stories

Christy Dawn’s Farm to Closet Initiative

How one dress brand is growing its own cotton through regenerative farming in India.

March 8, 2026·5 min read
Brand Stories

Girlfriend Collective’s Size Inclusive Mission

Why real inclusivity means more than extending a size chart.

February 28, 2026·4 min read
Conscious Living

How to Spot Greenwashing

Not every brand that says ‘sustainable’ actually is. Here’s what to look for.

February 22, 2026·6 min read
Brand Stories

Coyuchi at 35 Years

Thirty-five years of organic bedding, and the quiet philosophy behind it.

February 16, 2026·4 min read
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